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4 new brands to watch during New York Fashion Week including L.A. label Seeker

4 new brands to watch during New York Fashion Week including L.A. label Seeker
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Ahead of New York Fashion Week, WWD scouted emerging brands new to the show calendar looking to break into the U.S. market. From the conceptual and quirky to the blissfully wearable and approachable, here are some fast facts on these designers and their collections, and click through the slideshow for a first look at pieces from fall.

Seeker

Designer: Ally Ferguson

The name: "The label is Seeker, which derives from the time I resigned from my 9-to-5 job to travel throughout India and the East in search of a new horizon," said Ferguson.

Origins: "I am a Los Angeles native. I decided to settle back in L.A. after exiting college in 2006, when I devoted my career wholly to fashion. Los Angeles is a manufacturing hub and an ideal place to return to when you spend the majority of your time seeking new adventures. "Additionally, I believe Los Angeles needs creatives to set their roots here to bring like-minded individuals out to inspire a real creative movement. I think we've got the ball rolling."

Background: "Before I founded Seeker, I had quite a few years of strategically working my way up the ladder. My first position was with G-Star, which was an incredible learning experience. Having that on my résumé was a solid launch into the industry at the time. After 6 years of bouncing around, working in everything from retail experiences and wholesale to design, development and production, I took on my pursuit of worldly affairs and eye-opening experiences. After wrapping up my travels four years ago, I founded Metta Agency, which is a full package design, development, production agency that works hands-on with labels such as Golfwang, Kimoji, 4Hunnid and a handful of others."

Aesthetic: "Minimalist-maximalist. I don't like to have a lot of anything, so everything I acquire and hold onto is exactly what I want and have chosen to keep near and dear. I refer to the lifestyle as a modern monk, aka a uniform, which aesthetically lies somewhere between gallery modern and humble hippie. I design for all people. We aim to be a gender-inclusive, age-inclusive label for all who appreciate clean lines, comfort, ethical lifestyle and elevated casual — who aren't afraid to have some fun."

https://www.latimes.com/fashion/la-ig-wwd-designers-to-watch-20170208-story.html

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